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RJL designs and supplies product
identification packaging and labelling for retail and industrial customers
across Canada, United States,
China, Hong Kong, and Eastern Europe. At retail, private brand packaging and
labelling programs are designed in
conjunction with in-store signage and advertising concepts in order to create
immediately recognizable impact centers
within the store. In addition to design and supply, RJL offers
retailers a warehousing and distribution service where product packaging and
labelling is inventoried at RJL locations
and released to designated vendor
factories. Monthly reporting of shipments to each vendor by package and label
type is included.
At the industrial level, RJL has developed expertise
in satisfying demanding packaging/labelling process applications and exotic
printing requirements. Whether the objective is to maximize in-plant productivity
through high speed application
or whether to maximize retail "check-out" through consistent, high
quality POS materials, RJL's
reputation for leading-edge
technology is well known.
RJL introduced eTag
(integrated hang tags) where brand imaging is
on one side and price ticket and SKU data is on the other. Vendors from
around the globe access RJL's web page
and input data using the data entry module.
Alternatively, RJL integrates
directly with retail systems to capture POS data. The data set is
automatically cued into laser
overprinting production equipment, which in addition to printing all
information also identifies each change in data. The procedure is fully
electronic and production is within a matter of hours. There is one low cost
no matter how many changes in data there may be.
Retail and industrial clients are routinely producing products
in various regions of the world. RJL has
experienced significant growth as a result of
its ability to provide packaging and labelling production to client plants or
contractors in many of these regions. In this way, RJL clients
benefit from obtaining maximum economies of scale by combining total volume
requirements in one global production run where various plants can be
drop-shipped as needed. In addition
to achieving optimum economy, uniform quality is an inherent benefit where
all packaging and labelling is produced to the
highest quality standards regardless of clients' multiple countries of
origin.
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